Designing for the Web
Designing for the Web
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Working within different industries, I had the honor of creating and delivering digital banners for a variety of websites. One thing common among these different websites is that they only have a couple of seconds to capture the attention of their audience, build their interest, and encourage them to know more by exploring through the rest of the website. Thus, knowledge and understanding of fundamental design principles play a vital role in creating effective digital banners.
Working within different industries, I had the honor of creating and delivering digital banners for a variety of websites. One thing common among these different websites is that they only have a couple of seconds to capture the attention of their audience, build their interest, and encourage them to know more by exploring through the rest of the website. Thus, knowledge and understanding of fundamental design principles play a vital role in creating effective digital banners.
These web banners were specifically designed to feature ergonomic exercise equipments and provide overviews about their features and benefits. The challenge was to showcse details about the products, without taking away focus from the product shots and cluttering the layout. Effective and consistent representation of the brand was also important and key to unifiying the images to the entirety of the website.
I have also worked with Bakblade for quite a while on different projects, from the time when the brand was fairly new, and effective marketing of the product during its early stages was very critical. I produced a number of web banners for the brand, guided by the founder himself. The brand and its products evolved over time, and I was tapped to produce digital assets from time to time, as the brand strived to grow its market. Part of my tasks was to produce quality 3D renders, edit and enhance images, and also help with improving written content. The challenge was in maintaining the brand's identity and voice throughout the brand's constant development.
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