Packaging Design
Packaging Design
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A product's packaging is its own prime marketing space. Unlike digital ads, a product's label and packaging stays visible and speaks to potential customers and users 24/7. A well-designed packaging communicates the product's benefits and educates the market of the brand's value, increasing retention and recall of the brand in people's minds.
A product's packaging is its own prime marketing space. Unlike digital ads, a product's label and packaging stays visible and speaks to potential customers and users 24/7. A well-designed packaging communicates the product's benefits and educates the market of the brand's value, increasing retention and recall of the brand in people's minds.
Over the years, I have helped Bakblade develop packaging for their product lines. From conceptualizing designs, rendering a 3D model of the packaging, laying out graphics for product labels and packaging inserts, or sometimes modifying existing designs, I constantly collaborated with the founder in making sure that the brand communicated clearly through its packaging design.
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